In 2009 Honda launched their Rhymes & Reasons campaign featuring music artist Mickey Factz. Honda took this campaign to a whole new level when introducing the Rhymes & Reasons micro site ,which consists of webisodes hosted and written by Mickey Factz himself. The webisodes give viewers an inside look at his journey into and throughout the music industry. The micro site is set up in a blog format, giving viewers the capability to comment on each webisode.
In the webisodes, Mickey Factz is shown driving a Honda Accord around "the big apple". Honda mastered a way to combine marketing with hiphop. Now that's what I call innovation in social media marketing.
You can check out the Rhymes & Reasons micro site here.
" I feel like art is timeless and it can be interpreted in so many different ways and so can music, that's why I decided to call my album The New Museum, so diversity is what makes me who I am. It's all about the will-power you have, the determination, so if you believe in your dreams and you continuously work towards your dreams and won't let nobody stop you or hender you, after a while you will definitely become your dreams." - Mickey Factz
Sometime in the 1990's my father introduced social media to my older brother and I, beginning with AOL; I would spend countless hours in chatrooms, communicating with strange acronyms such as a/s/l. As I grew older I quickly advanced to social media outlets such as, myspace.com and facebook.com. I can't say that I knew anything about social media marketing as a child, in fact I didn't know much about marketing in general, until my senior year in high school when it was time to fill out college applications- I had to choose a major. Surprisingly I chose marketing, and that's when my knowledge of social media marketing began to expand. I became more interested in social media campaigns, and social media networking sites. I learned the importance of branding myself through social media, and with that knowledge I created a blog, linkedin and twitter. My blog went through many renovations as I constantly picked up more interests and grew as a person... To this day it is still changing.
Social media is an inexpensive and conveinent way to build brand awareness, whether it be for yourself or for a company. I believe that more companies will venture towards the use of social media as a marketing mechanism and non-traditional marketing will become more prevalent. These companies must first recognize the opportunities that social media holds for their company.
