Wow, Google has so much to offer. I hear so much talk about Google and I've been wondering why they're the best... my findings have justified why Google wins. Like me, when you first think of Google, you probably think search engine. But guess what! Google offers a wide variety of tools that allows website owners or just regular people like me stay up to date with consumers, and to effectively market to consumers as well as gain insight as to what they are searching for, what they are viewing online, what their interests are, etc.
A few of the tools google offers that caught my attention were listed under the "insights" page, these are a set of tools that can help you discover rich, current and actionable consumer and marketplace insights to inform your entire marketing strategy. The offered Google Insights tools are;
Google Insights for Search- Search activity is a measure of consumer interest. Search trends from Insights for Search can inform your brand's positioning, messaging, advertising strategy and budget.
Understand global search trends.
Where in the world is your customer interest the storngest?Track seasonality.
Measure interest levels across categories and over time.- Match your marketing to the times.
Study search levels for your brand, product and category.
Google Keyword Tool- Use the Google Keyword Tool to discover global and local monthly search volumes on words and phrases related to your brand and category. Assess competition on specific queries. Enter a URL to see data on keywords related to the content of that page.
Ad Planner- Uncover Audience Insights to better understand your target audience by indentifying the websites they visit with Ad Planner.
Google Analytics- Derive insights from your site's traffics patterns
YouTube Insight- View detailed statistics about the popularity of the videos you upload. Understand the size of the audience, the sources of your video views, and trends over time. Reports include demographic information, including the age range, gender and geographic location of your audience.
Google Alerts- Easily monitor news, blogs, videos and other coverage. Some handy uses of Alerts include:
- Tracking a developing news story
- Keeping tabs on your brand or products
- Keeping current on a competitor or industry
Google Blog Search- Search posts in more than 18 languages on all blogs across Google's continuously updated blog index to find information related to your brand.
Now you see why I LOVE Google...Explore Google Tools for yourself here!
